Mother of Invention: Taya Geiger of Scratch & Grain Baking Co.

Oops! Sheet Inc manufactures a line of waterproof cotton products that were created when a Mom needed products she could not find in the marketplace. In our Mother of Invention Blog Series we are profiling other Mom CEOs that invented products they needed for their children. This week’s CEO is Taya Geiger, co-owner of Scratch & Grain Baking Co, creators of the most delicious parent-child bonding experience…

Who you are, what is your company and what does your company do?
My name is Taya Geiger, and I am the co-owner of Scratch & Grain Baking Co., which launched in April 2013. We make all-natural, family friendly baking kits. Homemade baking made easy! Our kits individually package each ingredient separately, in easy [kid-friendly] pull-open bags, and come with simple instructions including icons and color-coded numbers. You add the butter and egg, we provide the rest! We use only high quality, healthier ingredients, most of which are organic. The few ingredients that are not certified organic are gourmet chocolate and gluten-free flour. We use healthier ingredients too, such as whole wheat flour and heart-healthy ground flaxseed! Between amazing ingredients and the perfect recipe, these cookies taste amazing. Best of all, our kits intentionally make only one large cookie sheet full, about 9 to 12 cookies. No more feeling guilty for eating too many cookies or having to tell your children “no more” 24 times!scratch & grain baking co, kids, child, baking, cooking, bonding, empower, cookies

What was your inspiration or Ah-hah moment that led to the creation of your Brand?
After baking with our kids, we were frustrated with the mess, hassle, cost and excess (too many cookies and too much extra product that will go rancid before using it again), we thought there had to be a better way. So we went on a mission to find an easy-to-use, kid friendly kit. We came up empty handed, so we created it ourselves!

Key personal back ground highlights (prior career, education, notable achievements):
Prior to starting Scratch & Grain, I was the vice president of a financial consulting firm. I spent 10 years in the financial securities industry, most recently as a financial analyst and consultant to employer sponsored retirement plans. After I had my son, I decided my life had to change. I was no longer willing to put in 12 to 16 hours a day at a company that I would never benefit from long term. Time with my son was far more important. Being a hard worker is in my blood. So I knew that my efforts and time would be better spent creating something for my family. Having the worst boss of my career added to my motivation! In 2001 I graduated from a small, local community college with all intentions to transfer to a 4-year university to finish up my bachelors degree. At the same time I graduated, I was promoted. My career catapulted from there and I no longer had the time needed to attend school, so my education ended with an Associates of Arts degree.

What the future for your Brand looks like, going forward:
The future of our brand is bright! We only launched 4 months ago, after 5 months of research and development. Our goal is to reach the shelves of every high-end, natural grocery store within the next 12 to 24 months, and become a staple in the pantry of millions of homes across the country! To launch our product we started with 4 flavors of cookies. We will be adding 2 holiday cookies by the end of August. Early 2014, we will develop kits for cakes, cupcakes, brownies, muffins, scones, loaf breads, and many other baked goods. Opposed to distributing our product nationally from where we are located now (Portland, Oregon), we hope to build production facilities throughout the U.S., and use local products and vendors to help out additional communities, economies, and businesses. We pride ourselves in using local, smaller businesses, and our hope is to spread this across the nation!

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